About us
A short list, chosen carefully.
ShopPilot started in a small Christchurch kitchen with one question: what would a shop look like if every product had to earn its place in your day before we agreed to stock it?
We're a tiny team — founder Anihera Tait and a couple of friends who help with photography, packing, and the occasional brutally honest opinion. Between us we live with every piece for at least a week before it goes on the site. If it ends up at the back of a drawer, it doesn't make the cut.
Our catalogue is short on purpose. We'd rather offer ten things we genuinely love than two hundred we're lukewarm about. You won't find filler here, you won't find mark-everything-up retail theatre, and you won't find us shouting. We'd rather the objects do the talking.
Based in
Christchurch, Aotearoa New Zealand. We pack and ship from here.
How we choose
We live with each piece for a week before it goes on the site. Only the keepers make it through.
Real humans
Email hello@shoppilot.co.nz and one of us writes back. Usually within 24 hours.
The standard
“If a thing earns the space it takes up, it stays. Otherwise it doesn't make the cut.”
— Anihera, somewhere between a third coffee and the morning photo-shoot.
Wholesale, press, or a partnership idea? Send us a note via the contact form — we read everything.